![]() Put simply, if a lot of people on your list never open emails from you, this will negatively affect your sender reputation – meaning more of your emails will end up in people’s junk mail and promotions tabs – even for subscribers who WANT to hear from you! ![]() Spam complaints and bounce rates both affect your sender reputation, but so does the number of people who actually open your emails. If you clean your email list, the number of bounces will go down, meaning you will get a better reputation and so more of your emails will end up in inboxes. Too many bounces have the same effect as spam complaints: they hurt your sender reputation which results in more of your emails ending up in spam folders. Typically, this is because of an email address change, a full inbox, a fake email address or a technical error. Bounces are caused by undeliverable email addresses on your list. Lower bounce ratesĪnother benefit of cleaning your is a lower bounce rate. This means more of your emails will reach subscribers’ inboxes, rather than ending up in spam. Fewer spam complaints means you will have a better ‘ sender reputation’. If you regularly clean your email list the likelihood of getting spam complaints is much lower. This means people who actually want to read your emails may stop seeing your emails in their inbox. If you get a lot, they’ll start sending your emails straight to the spam folder or promotions tab.Īnd not just for the people who reported you – they will send your emails to the spam folder for everyone you send email to. The problem is that email providers like Gmail, Hotmail, Yahoo, etc. Often subscribers do this because they don’t remember signing up, or they get fed up of seeing your emails in their inbox – but feel bad about unsubscribing! Spam complains are when a subscriber marks your email as spam. If you remove all the subscribers from your list who have not opened your emails in a long time, the number of subscribers who do open and click your emails will be a bigger percentage of the total emails sent going forward.īut the benefits are much better than that… Fewer spam complaintsĬleaning your email list reduces the number of spam complaints. Open and click rates are calculated as a percentage of the total number of emails sent. The first, and most obvious, is that by cleaning your email list, your open and click rates will instantly improve. However, there are many benefits to regularly cleaning your email list… Better Open and Click Rates The idea of proactively removing subscribers from your list might sound crazy to you. These are sometimes called ‘cold’ subscribers. This is done by removing all the subscribers who have not opened ANY of your emails in a certain period of time – e.g. Put simply, email list cleaning is the practice of regularly removing inactive or invalid email addresses from your email list. Here’s my guide to why you should clean your email list and how to do it… ![]() If you have NEVER cleaned your list, you are paying for inactive subscribers and subscribers who are not even seeing your emails – that sounds like money down the drain to me!ĭeleting subscribers may sound scary, but a smaller list of highly engaged subscribers is much more valuable to you than a larger list of subscribers who never open your emails. Worse still, the lower your open rate, and the higher your bounce rate, the MORE LIKELY it is your subscribers are NOT EVEN SEEING YOUR EMAILS in the first place. However, if you have never cleaned your list, it’s likely you will have low open rates and click rates. How clean is your email list? If your email list is clean you will have high open rates, high click rates, and your subscribers will be highly engaged and active. Cleaning your email list improves deliverability, open and click rates, and saves you money! Find out why you should clean your email list regularly and how to do it… ![]()
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